ALC
"There is an established philosophy within this organization that people are important and that we should build a company around people and succeed with them."
Gary Keller
Co-founder and Chairman
Keller Williams

Keller Williams believes that KW Consultants are a fully involved and committed part of the Market Center’s success and should therefore be part of the decision-making process.
The ALC maintains an active voice on behalf of all Real Estate Consultants in the way the company is run. It is actively involved in leadership decisions that increase the Productivity and Profitability of each Market Center.
Their roles are to inspire, motivate, participate and listen. With the contribution of its associates, each Keller Williams Business Center can adapt its strategies to thrive in any market context.
Together, they make decisions related to financial planning, growth and retention, marketing and advertising, training, technology, social events and philanthropic donations.
ALC Alpha

Ana Gomes
Productivity
Porto

António Lira
KW Luxury
Madeira

Cristina Santos
Growth
Porto

Cláudio Vieira
Culture
Madeira

Dulce Louro
Productivity
Lisbon

Gonçalo Fragoso
Technology
Porto

Filomena Sequeira
Culture
Porto

Filipe Farinha
Technology
Madeira

Gonçalo Fragoso
Technology
Porto

Jorge Familia
Culture
Lisbon

Mariano Freitas
Productivity
Madeira

Pedro Pedroso
Technology
Lisbon

Raquel Andrade
CLA Support
Porto

Rui Cabaço
Growth
Lisbon

Ricardo Jorge
Growth
Madeira

Teresa de Sampaio
Culture
Porto